This is a video of H&M SS 2011 lookbook for their men's line. A lookbook is basically a number of looks put together that show a line and what outfits you can put together from the separate garments of the line. Designers many time use lookbooks as a chance to show what the vision was for their line. Mainly lookbooks are a compilation of photographs, i think doing a video is a rally great way of doing a lookbook because in photos you can't see the movement in clothes. Also in this video the models are walking so you get a chance to see the entire outfit, front and back. overall i really liked this video, i chose the men's line because in men's clothes there aren't many different ways to wear certain garments but this can give the H&M customer different ideas.
Video credit: http://youtu.be/O1U36a1Dhfc
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