#10 Fashion Video Final

#9 New Show Formats

It is almost a given that with changing times and technology, sooner or later everyone would want to be part of the craze. Fashion shows for the past couple of years have been picking up on this. In 2011 Burberry gave the fashion industry and the world something so unique and brilliant its almost unreal. Burberry used a combination of holographs and real life models to show their fashions.

Video Credit: http://www.youtube.com/watch?v=P74xmTK6W4Y

#8 LookBook

This is a video of H&M SS 2011 lookbook for their men's line. A lookbook is basically a number of looks put together that show a line and what outfits you can put together from the separate garments of the line. Designers many time use lookbooks as a chance to show what the vision was for their line. Mainly lookbooks are a compilation of photographs, i think doing a video is a rally great way of doing a lookbook because in photos you can't see the movement in clothes. Also in this video the models are walking so you get a chance to see the entire outfit, front and back. overall i really liked this video, i chose the men's line because in men's clothes there aren't many different ways to wear certain garments but this can give the H&M customer different ideas.

Video credit: http://youtu.be/O1U36a1Dhfc